This is the official bio of Mike X Franzini
I’m an entrepreneur, author and creator. Right now, 100% of my energy goes into one company: Opus Longevity.
My mission is to help people live longer, healthier, happier lives. I do it with supplements, books, videos and essays.
What I do now
Opus Longevity is the work of my life: a supplement company for people who intend to live a long, healthy, happy life. I co-founded it, and I run it.
After 25 years of making campaigns for other people’s missions, I decided to spend the rest of my life on one of my own.
We make three products. Each one is the purest, most potent form of its kind on the market.
High potency sulforaphane
We introduced BROQ to America in January, 2021. It is now the top-selling sulforaphane supplement of the 40+ products on the market. Hundreds of peer-reviewed studies have shown that sulforaphane supports healthy aging, improves cognitive function, boosts immunity and supports heart health.
BROQ is in a league of its own—as the most potent sulforaphane supplement on the planet.
BROQ.LIFE ↗
High potency spermidine
99+% pure spermidine, for cellular rejuvenation and heart health. Spermidine triggers autophagy, the deep cellular cleanup your body normally reserves for fasting. No fasting required. In a study that tracked people’s diets for 20 years, those who got the most spermidine lived significantly longer than those who got the least.
Typical spermidine supplements deliver 5mg or less. SPMD‑99 delivers 20mg of pure spermidine.
OPUS.LIFE ↗
High potency NMN
99+% pure NMN in the bioactive beta form, protected by 7 patents. NMN replenishes NAD+, the molecule every one of your cells uses for energy and DNA repair, and one your body makes less of every decade. We use the first patented NMN ever validated in a human clinical trial.
And each serving is a full 1000mg, in a market where 500mg or less is the norm.
OPUS.LIFE ↗
My second book
Tactics, tools and insights to create a life of fulfillment, joy and abundance. 400 pages, published by X‑Up Press. It’s my second book. My first, One Hundred Young Americans, was published by HarperCollins.
“Thirty years after Tony Robbins released Awaken the Giant Within, Mike X brings us what may be the only other book to deliver as much life-changing advice and insight as Robbins’ original tome.” From the book’s Amazon page
New videos every week
Every week, I release 2 to 3 videos, with the mission of improving the lives of the people who see them, at least in some small way. There are more than a thousand of them so far. They’re posted on Instagram, Facebook, TikTok, and YouTube.
Read in five minutes
Tactics, tools and insights from the same body of work as the book. Each one takes about five minutes.
Where I come from
I’ve spent most of the past quarter century creating marketing campaigns, about half of which were to promote worthy causes—and half were for corporate clients such as Walmart, Google and Panasonic.
These campaigns included TV commercials with a cumulative total of around 150 billion views.
My other careers
The hardware
This is not a humble brag. It’s just a statement of fact. I’ve got two of these statues, and I’m in recovery from impostor syndrome.
I used to be embarrassed to bring these up. I’d say, “they’re not real Emmies... they’re for TV commercials!”
Well, I’ve come to accept that they are real. They’re given out by the Academy of Television Arts and Sciences, and they weigh only a pound less than the average newborn (just like the ones The Simpsons has—all 34 of them).
The receipts
We orchestrated a first-of-its-kind Global Online Town Hall hosted by Al Gore. The event took place simultaneously in 15 cities, with a room full of several hundred young people in each location—all linked using a brand new technology platform. Also included Dean Kamen and astronaut Sally Ride.
X‑UP.COM/GORE ↗
Bill and Melinda Gates called us 3 weeks before they were to appear on Oprah, and they needed a platform to engage viewers with their mission to fix America’s schools. We delivered. Oprah used our content to expand to two episodes with the Gates. Our work became a 3-year $5M campaign.
X‑UP.COM/STAND-UP ↗
We minted a quarter of a million coins that resemble pennies and used street teams to sneak them into circulation in NYC. The URL iKnow.tv was on the coins. This was one element of a guerrilla campaign driving young people to get tested for HIV. The campaign received massive earned media.
X‑UP.COM/I-KNOW ↗
Billionaire philanthropist Tim Gill gave us a $1M budget to “move the needle” in ultra-conservative Colorado Springs on public opinion regarding one question: whether people are born gay or choose to be gay. We created a puppy named Norman who’s just like every other puppy, except he was born different; instead of barking, he moos.
X‑UP.COM/NORMAN ↗
Working with MTV, we conducted street interviews in 4 cities across the U.S., asking teens what the Holocaust was. The results were so shocking that the network agreed to dedicate $50M of airtime to a campaign to make the Holocaust relevant to young Americans today. We produced it.
X‑UP.COM/HOLOCAUST ↗
We launched a line of premium beverages based on guayusa, an herb from South America that simultaneously energizes and calms you. The Wall Street Journal dedicated half of the front page of the business section to us.
X‑UP.COM/GUNPOWDER ↗
One Hundred Young Americans is my first book. I photographed and interviewed 100 teens from all 50 states. Our team spent six months assembling a group that represents a true cross section of American youth culture: encompassing every kind of kid, from mainstream to fringe, in every kind of place, from urban to rural and isolated. Received a coveted starred review from Publishers Weekly.
X‑UP.COM/100-YOUNG-AMERICANS ↗Was first author on multiple AI publications with Kai-Fu Lee. See the publications
Worked with Elton John and Mary J Blige on a unique HIV prevention campaign. x-up.com/elton
Worked with will.i.am on a project to promote STEM learning. x-up.com/will-i-am
Interviewed teens worldwide for U.S. education campaign. x-up.com/camm
Conducted a bold social experiment on passive bystanders. x-up.com/rock-the-vote
Created a book of babies from 50 states for Johnson & Johnson. x-up.com/johnsons-baby
Created a nationwide movement to promote affordable homes for all Americans. home-one.org
Board member & strategic advisor for a company applying AI to national security. homeland.ai
Board member & strategic advisor for a company that creates AI training data. sigma.ai
